Running a month-long, high-touch, structured incident response to ensure Google Meet scaled up appropriately during COVID19 without any user-facing outage required quick and creative adaptations to our standard incident management practices to succeed. This talk will cover how we organized the work -- human, technical, and organizational -- needed to prevent outages while we strove to keep ahead of pandemic-driven explosive product growth, and we’ll apply it to future long-running, large-scale incidents.