At first, it was complicated and hard to understand, even though we were running 50 experiments at any given time. But with a team effort, we made it better by breaking it down into smaller parts and improving them bit by bit. In this talk, I'll share how we did it, from fixing what wasn't working to making it easier for everyone to join in and be creative. We'll talk about the challenges we faced and how we made experimenting faster and better for everyone. Our story, full of new ideas and interesting twists, will inspire you to think differently about how we do things. Come along as we show you how we turned confusion into clarity and made experimenting together a lot more fun.