How does Vision work to inspire and align human behavior? We explore the answer and the two foundational frames to align to find yours: a shared why, and a hypothesis of the future.

We’ll step through what it takes to find and define each, and close with a concrete example from Nordstrom Looks to make the concept of Vision approachable and actionable. 

Personal reflection

After watching the talk, think about your team’s purpose. Try to articulate your team's ‘why’.